TRUENDO|Product

Cookie Manager

TRUENDO aims to make your life easier! Our Cookie Manager helps maintain transparency, allowing you to facilitate a relationship based on trust with website visitors. The Cookie Manager allows users to opt-in or opt-out. Once a user agrees to their selection, a consent record is created. The website owner has a comfortable control panel allowing them to track and locate each consent record within seconds, making the compliance process as easy as possible. Data from the consent records is analyzed anonymously by the CMP, providing you with valuable insights about the website traffic.

IAB TCF v2.0

On August 21st , 2019 the Interactive Advertising Bureau (IAB) announced the Transparency and Consent Framework (TCF) v2.0. According to this new framework, publishers must be transparent with website visitors regarding the information gathered on them. The TRUENDO CMP is updated according to the latest framework requriments for publishers, with an optimized interface, without creating any delays on your website.

TRUENDO Insights

The TRUENDO CMP is able to collect information, while remaining fully compliant with the highest GDPR and ePrivacy standards. We will provide you with valuable insights, presenting the information in an intuitive and clear form. By using insights, you will be able to learn about your customers and improve the way you target potential clients.

Easy Integration

A WordPress plugin is offered out-of-the-box and many more are being developed. Any other plugins can be developed for you. Integration can also be done via Tag Managers (TM) such as the Google TM or the Adobe Dynamic TM. Without plugins, the integration is still as easy as copy-paste.

Key Features

GDPR Website Compliance

The TRUENDO Cookie Manager strives to reduce compliance hassles, while keeping the Cookie Manager compliant, offering your users transparency and clear opt in/out options. As a marketer you have flexibility to maximize the opt-in rate, while remaining GDPR and ePrivacy compliant.

Consent Management

Any website providing information to European citizens is required to provide visitors with control over their privacy preferences. Once a user chooses and approves their cookie preferences, a “Consent Record” is created. These records are the proof of compliance any business needs in order to fulfil GDPR Data Subject (User) Rights. Choices your visitors make are important, as they have the right to be in control over their personal data.

Avoid Fines by Automation

With the number of tools and services used on most websites, it can become difficult tracking which tools set cookies on your website. TRUENDO’s powerful automation helps you save valuable time by having regular scans of your website. During the scan, it identifies cookies, scripts, iFrames and Pixels that collect personal data.

Customized TRUENDO

Your reputation is extremely important; therefore, we always want to give you as much flexibility and freedom as possible. The TRUENDO CMP can be modified according to your website’s needs, both visually and technically.

Other Features

Up to date

TRUENDO works together with the law firm BK Legal. Two employees are TÜV Austria certified Data Protection Officers with more in training.

Automatic Cookie Categorisation

Cookies are automatically categorized into Necessary, Statistics, Marketing, Social Media, Preference etc. You can also create your own cookie categories.

Automatic Website Scans

TRUENDO scans your website to identify cookies, scripts, iFrames and Pixels that collect personal data. After the first scan, TRUENDO runs automatic monthly scans, to make sure your website is up-to-date.

Autoblocking of Cookies

TRUENDO will only allow cookies to be set after a user gives his consent.

Embedded Content Placeholders

3rd party content such as YouTube, Facebook, Twitter etc. Can set cookies in a website. TRUENDO offers placeholders that work on desktop, tablet and mobile.

Adaptive Consent

If new cookies have been added, since the last consent, the user will be asked to give their consent again for the new cookies.

Geo Control

Choose whether your website displays the cookie manager only in EU countries or worldwide.

Multilingual

TRUENDO is available in 26 Languages: Albanian, Bulgarian, Czech, Croatian, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hungarian, Italian, Latvian, Lithuanian, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish and Turkish.

Styling

The color scheme of the Cookie Manager, the Cookie Banner, the button colors, text colors and even the button radius can be changed to match the style of your website(s).

The TRUENDO Product