Who we are.

The Goal: Make personal data protection easy

This means two things:

• We want to make the implementation of personal data regulations easy to do.
• We want to make it easy for a person to understand why their data is being collected.

When we update TRUENDO, we always ask these two questions:

• Will this update make it easier for a person to implement the regulation correctly?
• Will this update make it easier to understand why personal data is being collected?

How does TREUNDO do this?

Until now, privacy statements (or a privacy policy) have been written by lawyers with the thought of: Will this statement be water tight in a court of law? TRUENDO’s thought is: How can we make classic privacy statements easy-to-understand, while still being compliant? The answer: the TRUENDO Privacy Panel. A website is often the first point of contact between a person and an organization. Having an easy-to-understand privacy statement on a website is a good place to start building trust.

Why does TRUENDO want to make data protection easy-to-manage and to understand?

The team behind TRUENDO strongly believes in the fundamental right of the “Protection of Personal Data”. In order for this right to be upheld, to make the right real, organizations collecting personal data have the responsibility to uphold the right. This means protecting personal data. We have made this responsibility our livelihood. We see it as our responsibility to make it easy to for organisations to uphold the right and to make it easy for people to exercise their peronsal data rights.

What does TRUENDO mean?

It is made up of two words, tru and endo. Tru means true and endo means inside. On websites, the truth about your personal data lies inside TRUENDO’s Privacy Panel.